Author: Malory Wood d/b/a The Missing Ink
Here comes the holidays! This is an incredibly exciting time for small business owners. Many push the #shoplocal hashtag in hopes of garnering interest away from the mega-stores. Not to mention a better shopping experience. If you own a small business, holiday marketing can boost your sales with minimal, yet strategic effort.
Follow these genius marketing tips to take advantage of the holiday season:
The holidays creep up faster than you’d expect. It is crucial to plan at minimum several weeks ahead to get your holiday marketing in order. Pick specific days to target activities on and plan accordingly. Preparing your seasonal content, sales, offerings, etc. Everything must have a deadline.
Also take into account your employees. There is more time requested off this month, so make sure everything is in order before break.
Run a Killer Sale
Whether you offer products or services, now is the time to run a killer holiday sale. Nothing screams “holidays” like endless presents under the tree. With Black Friday and Cyber Monday, you will have quite the competition. Focus on appealing to the largest audience and why they should shop with you.
Create a sale that cannot be resisted and plaster it all over your front windows and social medias. Make sure everyone knows about it.
Use Social Media
As mentioned, social media is a mega forum to reach your target market. Using proper holiday-related hashtags and clever content is a surefire way to spark the yuletide wonder with your products and services.
Use a content calendar and create your holiday marketing content ahead of time. Some calendars have automatic posting which relieves you of manually having to do it. Encourage your followers and supporters to share your holiday sales and stories.
Offer a Free Gift
Along with sales, offering a free gift provides irresistible incentive that separates you from your competition. This really adds the magic to your small business. Your customers will feel special and are more likely to return due to the generous offering. Also, bragging rights.
Whether you have a storefront or operate digitally, decorating your shop brings an air of youthful energy and the holiday spirit. People who live for the holidays will be intrigued at the prospect of you taking time to show your matched love for the holiday season.
Digital brochures, backdrops, banners, holiday decorations like a Christmas tree, stockings, a menorah, etc. Anything that screams “holiday” will garner more attention from your shoppers.
The holiday seasons is the time to celebrate family, unity, and friends. Using these marketing strategies will bring a bit of holiday cheer and manifest it into holiday cash for your small business. Creating a more memorable experience for your shoppers brings them back once the holidays are over. This builds your brand and creates your voice, leaving a long lasting, positive effect on the consumer.
Carlos Marzan of CAM Financial wishes everyone a happy and healthy holiday season. For more financial advice and planning, call Carlos today!